Strategy
Direction, choices, priorities, growth and the decisions that shape what comes next.
A founder-led boutique advisory
Clarity to decide.
Structure to build.
Momentum to move.
We help founders and leaders make better decisions and build organisations that are ready for the future they envision.
Strategy•Business Architecture•Go-to-Market & Commercial Development
Capital & Partnerships•Venture Building
Claritas House Advisory
For leaders at moments that matter.
Claritas House is an independent advisory house for founders, owners, boards and leadership teams facing important choices, change or growth.
We work across the organisation rather than treating strategy, operations, commercial development, funding and communication as separate problems. That broader perspective helps reveal what is really holding progress back — and what needs to move next.
We challenge assumptions, simplify complexity and help translate ambition into decisions, structures and action that an organisation can actually sustain.
What we bring
Five areas. One connected view of the business.
Our work can begin in one area, but we keep sight of how decisions affect the organisation as a whole.
Business Architecture
Operating models, organisational structure, capability, governance and the systems required to deliver.
Go-to-Market &
Commercial Development
Market entry, propositions, revenue models, business development and commercial momentum.
Capital & Partnerships
Finance, funding, fundraising, investment readiness, partnerships and stakeholder confidence.
Venture Building
New ventures, opportunities and propositions — from early thinking and validation toward execution.
Strategic communications runs through the work: helping leaders explain decisions, build confidence and bring the right people with them.
Our perspective
The issue you can see is not always the issue you need to solve.
A commercial challenge can expose an operating-model problem. A funding challenge can reveal a proposition or confidence gap. A growth opportunity can expose an organisation that is not yet ready to carry it.
Claritas House is designed for exactly those situations: where the answer requires more than one functional lens.
Where we help
Pivotal moments shape organisations.
We are most useful when an organisation needs to make an important choice, become ready for change or turn intention into sustained progress.
Shaping the future
Strategic direction, new markets, growth choices, business models and major decisions.
Building readiness
Professionalisation, leadership, governance, succession, capability and organisational design.
Improving performance
Operations, financial sustainability, accountability, commercial performance and execution.
Securing support
Funding, investment, partnerships, stakeholder confidence and resilient revenue.
Who we work with
Different organisations. Similar moments of consequence.
Founders & owners
When ambition, growth or complexity has outpaced the current shape of the business.
Boards & leadership teams
When important decisions require independent perspective and a whole-organisation view.
Purpose-led & community organisations
When mission, sustainability, funding, partnerships and organisational capability must work together.
Ventures & partners
When a new proposition, market or enterprise needs sharper thinking before resources are committed.
Why Claritas House
The difference is not a framework.
It is how we think and work with you.
Experienced judgement
You work directly with experienced advisors. The people you meet are the people who do the work.
Whole-organisation perspective
We connect the consequences of decisions across strategy, operations, finance, markets and people.
Tailored engagement
No universal prescription. The work is shaped around your organisation, ambition and constraints.
Capability that lasts
We measure success by the capability and confidence left behind, not by the dependency we create.
The people behind Claritas House
Builders first.
Advisors by choice.
Claritas House brings together complementary experience across business building, strategy, finance, commercial development, communications, fundraising and partnerships.
Founding Partner
Marcela Louzada
Marcela works at the intersection of strategy, finance, fundraising, partnerships and communication — helping organisations strengthen the relationships and confidence required to move forward sustainably.
Founding Partner
Marcelo Resmini
Marcelo works across strategy, business architecture, go-to-market and commercial development — helping leaders simplify complexity and build the structure and momentum required for sustainable growth.
Working together
From one important question to an ongoing advisory relationship.
Project engagement
A defined mandate around a strategic, organisational, commercial, funding or venture-building priority.
Ongoing advisory
Senior counsel as decisions evolve — a trusted sounding board for founders, owners and leadership teams.
Board & founder advisory
Independent perspective at moments of growth, transition, investment, governance or organisational change.
Start a conversation
Tell us what is changing.
What decision is taking shape?
What feels more complex than it should?
What future are you trying to build?
A short conversation is usually the best place to begin.
Marcelo Resminimarcelo@claritashouse.com.auMarcela Louzadamarcela@claritashouse.com.auClaritas House on LinkedIn
Perth, Western Australia
Working with businesses locally and internationally